New We’re Crowfunding

Rebel Energy is a new breed of energy supplier, providing clean energy at an affordable price.

We’re on a mission to address inequality, combat the climate crisis and prove that big business can be good business.

Our crowdfunder is opening in early 2021, and this is your chance to own a piece of the Rebellion.

Give power back to the people

The UK home energy market is set to double in the next 15 years with an increase in working from home, more connected devices and the uptake of electric vehicles adding more than 50% to household energy demand.

By investing with Rebel Energy you will be joining an exciting journey to take advantage of that growing market, and transform our energy landscape so that all classes of people, no matter what their financial means, can enjoy clean, affordable energy, direct to their homes.

Let’s give power back to the people and rebuild, restore, and renew.

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Rebel energy is the next-generation energy retailer supplying 100% clean, affordable energy to domestic households in the UK.

  • Address inequality

    Fuel poverty affects up to 25% of the UK population and the consequences are severe – regulators estimate that there are more than 16,000 cold weather deaths each year

  • Make energy bills affordable

    We’ve built bespoke automated digital robots to achieve lowest cost-to-serve, so we can compete on price while maintaining profitability at the gross margin

  • Provide best-in-class experiences for all customers

    The money we will save in efficiency can be reinvested back into our business, continuously improving our customer’s experience, and enabling us to give proper attention to those who have more complex needs

  • Do business better

    Never before has a for-profit energy supplier dared to tackle social issues alongside environmental ones, and we believe the two are intimately interlinked

Our mission is to:

  • Address inequality by providing easy to access affordable energy
  • Combat the climate crisis by offsetting carbon and developing renewable sources
  • Prove that big business can be good business with a benevolent mindset

The relationship an energy company has with society is broken. Companies are supplying dirty energy, bills are too expensive and service is poor.

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Automation, automation, automation

Here at Rebel, we’re finding cheaper ways to operate an energy company from the outset – we’re industry pioneers in automation with unique Rebelots, empathetic staff, smart devices and a wide range of options for customer communications.

Many of the big players are still using clunky data-entry to cover basic procedures which needlessly inflates prices. We believe an energy supplier should be nimble so we’ve built digital robots that can handle a huge quantity of tasks in a fraction of a second.

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What’s the size of the opportunity?

An increasing revenue pool with multiple drivers underpins our long-term growth strategy. The UK home energy market is set to double in the next 15 years with an increase in working from home, more connected devices and the uptake of electric vehicles adding more than 50% to household energy demand.

Drivers

  1. Bill inflation – the biggest driver due to compounding, an estimated 5% increase yoy
  2. Growth in housing stock – public and private initiatives to build more homes
  3. Electric vehicles – owning an EV adds approximately 50% to household demand
  4. Electrification – increase in working from home & more connected devices

We’re changing energy for the better by doing away with the processes that cause frustration for customers and climate the errors that energy companies are known for. Our aim is to help thousands of households receive a top energy service at a decent price.

With this raise we will be securing the funding we need to facilitate a fully resourced market entry in February 2021 and any extra will allow us to supercharge our growth.

Never before has a for-profit energy supplier dared to tackle social issues alongside environmental ones, and we believe the two are intimately interlinked.

To ensure that our social mission is protected, we’ve applied for ‘B-Corp’ status meaning that the company will have a legal obligation to fulfil our social mission to rebuild society, restore the planet, and renew the way business is done.

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