Rebel Energy was born of frustration – I saw that big businesses were moving in the right direction – but they weren’t going far or fast enough. There were lots of empty words from corporations, but meaningful and effective change seemed a long way away.
It’s really important to me that Rebel Energy is reinventing what it means to be an energy supplier by building a new kind of business from the ground up – with strong moral foundations and a genuine will to help people get out of fuel poverty and to heal our world. We want to challenge the concept of the ‘poverty premium’ and support our local communities. Part of that is also about offering fair employment and empowering our people to make the right decisions for our customers and rewarding them fairly – we offer a profit share and aim to have a diverse team, including providing opportunities for the long term unemployed and those from disadvantaged backgrounds.
It is important that we are clear what we stand for and what people can expect from us, so we’ve spent a long time thinking and developing our values – they really matter to us as these are what we want to be known for:
We care. For our customers and for our colleagues – we understand the challenges each faces and put ourselves in their shoes.
This means accepting people for their differences and giving them the freedom to make decisions and choices.
We are connected to the communities we work with and in.
By working locally, we can harness the potential of all to make a difference to wider society.
We are constantly curious – questioning why things are the way they are and looking for better ways to do things. We don’t accept that things have to be this way and are striving to improve society and the world around us, by building a business for good.
We approach everything with an open mind
This means seeking different solutions to challenges, and not accepting ‘that it’s always been done like this’. We want to create big solutions to transform society by reimagining the ways in which people consume, purchase and interact with energy.
We’re always looking to do the right thing, to take brave decisions and to challenge things we think are wrong – we take the lead where others do not.
We’re willing to listen to all perspectives, and own our mistakes. We’re open and honest.
These values are still evolving as we build Rebel Energy and we have an internal saying that matters – ‘we need to walk the talk’. There is no point in having values if you are not living or breathing them.
As we start to bring colleagues on board to support our customers and build our business, these values will really come to life – in the way we do business, treat our customers and support the communities around us.
We want to be held to account – and if you ever see anything that we do that goes against those values, it’s important that I and the rest of the team know – you can contact me at firstname.lastname@example.org.