Building a Rebel business – getting the building blocks right.

These are the critical early days for Rebel Energy.  We’re building a business that has a strong moral compass, but crucially, also needs to be financially sustainable – because without that, we can’t deliver on the change we want to achieve.

 So for the next month or so we might be a little quiet.  We’re currently going through our latest funding round – looking to partner with investors that share our principles and are excited about what we want to do with Rebel Energy, and understand the full potential of the financial opportunity.  Early conversations are going well, and we hope to be able to make some announcements soon, if you want to hear more about our investment round please drop us a line – at

 As we talked about in our last blog, we’re also kicking off our recruitment process – looking for the right people to become Rebels.  And we’re putting in place the technical infrastructure that we need to build a successful energy retailer – all whilst trying to reimagine processes and procedures to make our customers’ lives easier.  It would be very easy to just follow what others had done here, but we’re questioning each of the stages – asking if it has to be that way – and seeking to improve the way that customers might get a quote for their energy and sign up with us.  This for us is almost the most important stage.

 We don’t want to be the same as everyone else – we want to change energy for the better and that means getting things right first time.  We want to do away with processes that cause frustration for customers and eliminate the errors that energy companies are known for. Great customer service and experience will be key to ‘walking the talk’ and delivering on our values.

Interested in finding out more about Rebel?  You can read all our previous blogs here, or sign up to our newsletters and stay up to date with our latest news and announcements.




Rebel Values – Walking the Talk

In my last blog I shared our Rebel values, but I also talked about the importance of ‘walking the talk’ in everything we do.  Many businesses are very good at doing the ‘talking’, but not so good about the ‘walking’ bit – and it’s important to us that we can demonstrate how we live our values in everything we do.  In our latest blog I want to discuss a few of the first steps we’ve taken in ‘walking the talk’ – it’s early days, but as the business develops I’ll share more of the actions we’re taking to be true to those core values.

One of the first things I did as I set up the business was to register as a Pending B-Corporation.  B-Corporation is a movement made up of over 3,200 companies globally who are determined to balance purpose and profit.  By committing to the B-Corporation certification, businesses follow a legal and moral framework that strives to have a positive impact on the planet, their employees and their local communities.  The B-Corporation movement aims to accelerate a global culture shift to redefine what a successful business looks like.  For me, this was a no brainer.  Being a B-Corporation is the perfect definition of what I want to create with Rebel Energy, and we’re excited to be on the 12 month journey to join the nearly 300 UK B-Corporations already registered.  You can find out more about the movement here, and we’ll keep you updated about the journey to full registration as we go.

The next step we’re taking is in the way we recruit our people.  We’re working with Climate 17, a specialist recruiter focused on clean energy and sustainability, who are very much aligned with our passion around preventing and reversing climate change.  We’ve spent a lot of time developing some key descriptions around what we are looking for in our potential colleagues – focusing on creating a diverse workforce, nurturing young talent as well as supporting ‘career wisdom’ and those with lots of experience, building in flexibility to encourage parents and carers, and supporting the vulnerable back into work.  We’re also keen to work with innovators and people with an entrepreneurial mindset – we don’t want people who ‘do it the way it’s always been done’.  We’re kicking off our recruitment efforts this week, so if you are interested in joining the Rebel family, do get in touch with Climate 17 via

This is only the start of ‘walking the talk’ – we’ll be putting in place more actions over the coming weeks and months. And as with everything, we want to make sure that you see us living our values – if you see us do anything that doesn’t align with what we say, please do drop me a line at