Rebel Energy is a Certified Pending B Corp (and we aim to become fully certified later this year).
Frankly, we were never going to be anything else.
There’s a simple reason for that: we think B Corps are the future, and it turns out a lot of investors share that view.
A quick rundown on why:
A B Corp — or Benefit Corporation — is legally required to consider the impact of its decisions on all of its stakeholders (customers, employees, suppliers, shareholders, local communities). Doing good is literally built into the legal structure of the business.
B Corps are at the vanguard of stakeholder capitalism, a badly needed alternative to the existing model of shareholder capitalism.
There are now over 500 B Corps in the UK – a remarkable number, considering the certification was only introduced here in 2015. Look through a list of these companies, and you’ll immediately see that these are businesses at the cutting edge: industry leaders, innovators and firms that will be successful long into the future.
B Corps have a lot of advantages over their more traditional competitors.
One, they attract talent. People who want to make a difference in their industries are drawn to B Corps. That’s partly how a start-up energy company like ours has been able to recruit some of the best minds in the energy industry.
Two, they attract customers. Millennials and Gen Z together amount for the biggest slice of the consumer market in the UK, and this demographic demands better from businesses. 62% prefer to buy from sustainable brands, and 68% of those are willing to pay more for it.
But it’s not just the younger population. Across the country, more and more people of all age groups are spending their money with mission-driven businesses. The pandemic has heightened this urgency. B Corps are businesses that people can trust.
Three, they attract investors. B Corps tend to be both innovative and resilient. Often remarkably so. After the 2008 recession, B Corps were 63% more likely to survive. That’s a stunning figure. And in the UK, these companies have reported average revenue growth of 14% year-on-year since launch.
We’re proud to be a part of this remarkable community of businesses. All of us pursuing what shouldn’t be such a radical idea: long-term success, for everybody.